This python module is a quasi-API to make it easier to authenticate into Google Trends for those who want to squeeze the extra level of functionality out of their data. The advantage of programmatic access is that the data can be automatically trended and merged. It can be snuck into a 9:00 AM daily email to the VP of Marketing so that she knows to ramp up Google Adwords campaigns for some specific keyword. Also, by programatically pulling multiple reports, it is possible to create a wealth of data not visible in a single report. Using one keyword as a benchmark to merge multiple reports, we can do a meaningful comparison on tens or hundreds of relevant keywords.

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